Small business owners and Micro-Grant winners attended a Holiday Marketing Campaign workshop led by Nicole Moreno-Deinzer.
The workshop dived into the steps business owners should take when thinking about their holiday marketing campaigns. Such as;
- Decide on a campaign theme.
- Choose your campaign goals.
- Define your target audience.
- Create an offer.
- Create a landing page.
- Design a promotion plan.
- Create lead nurturing paths.
- Take the campaign live.
Business owners were able to ask questions at the end of the workshop. Questions included how to make a landing page, how to increase sales, and much more. Event attendees were also showed websites, Canva.com and Asana.com to help them manage their business.
The Bay Area Entrepreneur Center is a hub of resources for anyone looking to start and grow their business idea. Skyline College students, faculty, and staff are welcome to book a business coaching session or attend a workshop!
Article by Nicole Moreno-DeinzerSk