BAEC Reminds Business Owners to Prepare For The Holiday Season

flyer for eventAugust is the best time to start thinking about your holiday marketing campaigns. This is the BAEC taught in a workshop on August 26th.

Small business owners and Micro-Grant winners attended a Holiday Marketing Campaign workshop led by Nicole Moreno-Deinzer.

The workshop dived into the steps business owners should take when thinking about their holiday marketing campaigns. Such as;

  • Decide on a campaign theme.
  • Choose your campaign goals.
  • Define your target audience.
  • Create an offer.
  • Create a landing page.
  • Design a promotion plan.
  • Create lead nurturing paths.
  • Take the campaign live.

Business owners were able to ask questions at the end of the workshop. Questions included how to make a landing page, how to increase sales, and much more. Event attendees were also showed websites,  Canva.com and  Asana.com to help them manage their business.

The Bay Area Entrepreneur Center is a hub of resources for anyone looking to start and grow their business idea.  Skyline College students, faculty, and staff are welcome to book a business coaching session or attend a workshop!

Questions? Interest? Contact us at baec@smccd.edu, 650-738-7994, or visit us at skylinebaec.org.

Article by Nicole Moreno-DeinzerSk

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