Nicole Moreno-Deinzer, Marketing Lead and Business Coach for the Bay Area Entrepreneur Center of Skyline College (BAEC), was accepted into a residency program in Oaxaca, Mexico to support local Oaxacan business owners. As part of the program, Nicole will lead a workshop on social media basics, provide press to local business owners and provide resources to the community of Oaxaca.
In just two short weeks, Nicole has met with and supported a local mezcal farmer, chocolate maker, textile workers, boutique owners, and many more business owners. On her experience so far, here’s what Nicole had to say, “…seeing how these local business owners are growing their businesses. Providing jobs for their community-all with limited access to technology, no formal training or education, has provided me a new perspective on what a small business owner looks like.” Speaking to gaps in technology, Nicole remarked, “Social media basics look different in this community. Most business owners don’t use or have a laptop. They use their phone and they may have to share that phone. So it’s what can they do in the 5 minutes of their day, to promote their business.”
The pandemic has affected numerous businesses throughout the world and the BAEC is very proud of Nicole, and all that she does to provide resources to communities outside of her own.
Article by Pcyeta Stroud
Image by Nicole Moreno-Deinzer
