Skyline College has won two awards in the 33rd Annual Educational Advertising Awards, sponsored by Higher Ed Marketing Report. The Educational Advertising Awards is the largest and most respected education marketing competition in the country.The college won Silver awards in two categories:
- Annual Report (for the 2016-2017 Annual Report)
- Outdoor Marketing (for the Skyline College Express Shuttle Wrap)
Both the Annual Report and the Shuttle Wrap (the photographic marketing on the college’s shuttle) highlight the best of Skyline College and our marketing efforts.
The annual report blended graphic design and engaging content seamlessly to tell the story of a year in the life of Skyline College. It has been used as a marketing piece for the outside community and represents a public-facing record of the college’s most impactful and inspiring accomplishments.
The shuttle wrap presents a bright, fun photographic look at the college and its students, encouraging viewers to “achieve” their goals, all on a moving piece of advertising. In addition to shuttling students to and from campus for free, the shuttle serves as a mobile point of engagement for the college, engaging in marketing outreach to the community even as it provides its functional service.
About the Educational Advertising Awards
The 33rd Annual Educational Advertising Awards is an opportunity for higher education institutions to test theirr programs and campaigns against the best in the country. A national panel of industry specialists review each piece; judging creativity, marketing execution and message impact.
Article by Connor Fitzpatrick
